Traditional fashion design has always been based on limitations of tangible textiles. In the future, however, there will be two extra steps added to the fashion design process: garment recognition, and a digitally designed layer. Garment recognition will allow the machine to recognize the markers in each garment to activate the virtual layer that has been designed for it. Nowadays, the fantasy or story that underlies or inspired every collection only plays its role in photoshoots for campaigns or fashion editorials to make the clothing more appealing. By making Augmented Reality technologies part of the process, what's "physically possible" becomes a secondary issue. Therefore, the fantasy that conceptually surrounds each garment can now become part of the garment itself. The new limits of "what's possible" are set by what digital design will have to offer.
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1. sketching 2. pattern making 3. building 4. sewing 5. garment recognition 6. virtual layer NEW steps in the FASHION design PROCESS
Traditional fashion design has always been based on limitations of tangible textiles. In the future, however, there will be two extra steps added to the fashion design process: garment recognition, and a digitally designed layer. Garment recognition will allow the machine to recognize the markers in each garment to activate the virtual layer that has been designed for it. Nowadays, the fantasy or story that underlies or inspired every collection only plays its role in photoshoots for campaigns or fashion editorials to make the clothing more appealing. By making Augmented Reality technologies part of the process, what's "physically possible" becomes a secondary issue. Therefore, the fantasy that conceptually surrounds each garment can now become part of the garment itself. The new limits of "what's possible" are set by what digital design will have to offer.
back next 1. sketching 2. pattern making 3. building 4. sewing 5. garment recognition 6. virtual layer NEW steps in the FASHION design PROCESS
back next 1. sketching 2. pattern making 3. building 4. sewing 5. garment recognition 6. virtual layer NEW steps in the FASHION design PROCESS Traditional fashion design has always been based on limitations of tangible textiles. In the future, however, there will be two extra steps added to the fashion design process: garment recognition, and a digitally designed layer. Garment recognition will allow the machine to recognize the markers in each garment to activate the virtual layer that has been designed for it. Nowadays, the fantasy or story that underlies or inspired every collection only plays its role in photoshoots for campaigns or fashion editorials to make the clothing more appealing. By making Augmented Reality technologies part of the process, what's "physically possible" becomes a secondary issue. Therefore, the fantasy that conceptually surrounds each garment can now become part of the garment itself. The new limits of "what's possible" are set by what digital design will have to offer.
back next 1. sketching 2. pattern making 3. building 4. sewing 5. garment recognition 6. virtual layer NEW steps in the FASHION design PROCESS Traditional fashion design has always been based on limitations of tangible textiles. In the future, however, there will be two extra steps added to the fashion design process: garment recognition, and a digitally designed layer. Garment recognition will allow the machine to recognize the markers in each garment to activate the virtual layer that has been designed for it. Nowadays, the fantasy or story that underlies or inspired every collection only plays its role in photoshoots for campaigns or fashion editorials to make the clothing more appealing. By making Augmented Reality technologies part of the process, what's "physically possible" becomes a secondary issue. Therefore, the fantasy that conceptually surrounds each garment can now become part of the garment itself. The new limits of "what's possible" are set by what digital design will have to offer.